THE SKIN CANCER FOUNDATION
This was a spec OOH campaign for the Skin Cancer Foundation.
Skin Cancer is tricky. You can't see it without help from another person, and you need to actively look for a problem to find one. People don't always like looking for problems. Maybe they're too busy, or too proud. Maybe they think they know everything there is to know. Whatever the reason, we wanted to show them that they can't always rely on themselves. Everyone needs a little help to see what's really going on.
AD: Kelly Nichols
AMERICAN LUNG ASSOCIATION