Dunkin' Donuts needed some quick social videos for their DD Perks app.
We pulled some coffee footage and cut some simple videos with a simple message - get DD Perks, then get coffee.
DD Perks - Ice
DD Perks - Marble
DD Perks - Straw
The Coffee Coach
Dunkin' Donuts partnership with ESPN's Monday Night Countdown needed to promote mobile ordering on the Dunkin' app.
To help coach America through the ins-and-outs of the app, we recruited Jon Gruden to be our official Coffee Coach.
ESPN DD - Popped :30
Featuring Adam Schefter
ESPN DD - Protection :15
Featuring Matt Hasselbeck
ESPN DD - Boom Mic :30
Featuring Phil the Boom Mic Guy
National Donut Day
For National Donut Day, we put on a full court donut press - partnering with Waze, Kik, Snapchat, and Dunkin' restaurants around the country to create a one-of-a-kind Donut Day experience.
The campaign helped Dunkin' record its sixth highest day of restaurant foot traffic ever, and the most beverage sales of all time.
The National Donut Day campaign also won Best Multi-Platform Campaign at the 2017 Shorty Awards.
National Donut Day Case Study
Below are some TV spots I've made over the past 3 years at Hill Holliday.
You'll notice a good chunk of these are Dunkin' Donuts spots.
Ok, all of these are Dunkin' Donuts spots.
AD: Kelly Nichols
Big Perspective :25
Heart Shaped Happiness :15
DD Holiday Flavors :15
Split Season :15
Dark Roast :15
A Few of Those :15
Some headline/print work for Dunkin'.
Our "Half Full" ad on the left won awards at the Clio Sports and Hatch awards.
AD: Kelly Nichols
Ran in ESPN's NFL Preview issue.
This ad was also made for ESPN's NFL Preview edition. It never ran but I love it.
Super Bowl 50
ESPN Print Ad for Super Bowl 50 preview issue.
Some Odds & Ends
Bent Water Brewing
My friend (and Boss) owns Bent Water Brewery up in Lynn, MA. He promised me free booze if I named the first beer they canned.
I got exactly one free beer out of it.
Old Spice Tweet
Before I got my first official writing gig, I spent time ghostwriting for Old Spice. I would submit tweets to a friend working on their social business and he'd run them by his boss. This was one that got through.